The Spring/Summer 2011 collection's overall soft silhouette was contrasted with raw, distressed denim and silk chiffon. We wanted the London Fashion Week invitation and lookbook to embody this contrast.
The printed invite was constructed with a layer of white matt paint over glossy printed paper mounted on rough board. The paint was scratched off in places to reveal the details of the show underneath. It was posted in a metallic lilac envelope.
The brochure makes use of soft textures and different paper formats layered in shades of white and lilac.